One of my readers asked me the following question regarding CPM ad network and I thought I would write an article on it:
"What Is CPM? Best CPM ad Network for Bloggers ?"
Before I answer the question and reveal what I use myself, I would like to cover a few other related topics in this article that I think will add value to a lot of other readers.
The following topics have been covered in this article:
- What is CPM ad?
- Why use CPM ad?
- Best CPM ad networks that I know of
- Which CPM ad network do I use and why?
- Which CPM ad network do I recommend and why?
What is CPM ad?
According to Wikipedia – “CPM is frequently used in advertising to represent cost per thousand (where M is the roman numeral of 1000). When used in online advertising it relates to the cost per thousand page impressions.”
CPM (Cost per Thousand Impression) based advertisements are a good way to earn income with your blog. CPM advertising pays you according to impressions of an advertisement.
An impression means a single instance of advertisement appearing on your blog which means that even if your readers are not clicking on your blog CPM Ads, then also you are going to be paid. Though if you place CPM ads at a prominent position, this will ensure better income source for you.
An impression is a single instance of an ad appearing on a Web site. A blog generating 20,000 page views monthly displaying an advertising banner with a $2 CPM will earn $40 monthly from that banner ad unit.
Why use CPM ad?
CPM ad gives you another means to make some money from your blog using ads. CPM ads are really good for blogs that have high page views but low click-through rates. This is the scenario for most tech blogs as the tech savvy folks don’t usually click on ads.
You can use CPM ads as an alternative to your Google Adsense Units. Google Adsense is really good but if your site doesn’t get a lot of ad clicks or the payout per click is really low then replacing the Adsense units with CPM ads could result in an increased monthly ad revenue. Let me give you a simple example to illustrate this point.
A site’s total daily page impressions = 2000
Google Adsense Page CTR (Click Through Rate) = 0.11%
Total clicks = 2
Earnings = $0.50
So, on an average running this ad unit will result in a total of ($0.50 * 30) = $15 per month (roughly)
Now, if you replace that PPC(pay per click) ad unit with a CPM ad that pays $2 per thousand impressions. Then your average daily earning becomes $2 * 2 = $4.
This results in a total of $4*30 = $120 per month (roughly).
I am sure you can clearly see the difference it makes when you choose the right ad unit depending on your blog traffic. In case you are wondering how realistic, these numbers are… I have used one of my own blog’s ad revenue figures in the example.
Best CPM ad networks that I know of
Amazon CPM ads:
Amazon seems to be coming up with all possible monetization solutions for publishers. Recently I shared about Amazon Native ads & needless to maintain most popular Amazon Affiliate program, and now you have the option to monetize your blog using Amazon CPM ads. Right now Amazon CPM ads are for selected Amazon associates. If you already have an Amazon associates account, you can log in to your account to see if you have the Amazon CPM option or not.
The first thing you need to do is create your site list. It could consist of one site or if you own multiple sites, you can list that too.
Here you can read about all the FAQ’s related to Amazon CPM Ads.
AdsOptimal a popular advertising network for all website types including new blogs. They offer CPM ads, CPC ads & conversion based ads. Based out of San Francisco & started in 2012, this company has become a popular choice among webmasters. Many of you might not have heard of this network, but it’s good to know that they are a partner with Google AdSense, DoubleClick, Criteo to name a few. The approval process usually takes about two days & you can get paid via PayPal or check. The minimum payout is only $50 & they offer free signing bonus up to $15. Though $15 is given to a site which is of high quality else, $10 is guaranteed for other sites.
They also have WordPress plugin & Joomla plugin to make it easier for you to add ads. You can download WordPress plugin from here.
This is another eCPM ad network that you can try in 2016. They offer an ad for all screen types which makes it a popular choice & multiple payment options make Propeller ads an idle choice for bloggers around the globe. Getting started with Propeller is easy as your account would be created immediately. After that, you need to add your domain & verify the ownership.
PropellerAds follows net 30 payment policy & minimum payout is $100. They offer real time reporting which is something I’m sure we all love. PropellerAds offer 80:20% ratio & payment method is Payoneer or Wire transfer. You can create a free Payoneer account here ( You will also get $25 signup bonus if you sign up with this Link). They offer all popular ad sizes & type. When I was going through the site, few ads type were completely new to me such as CatFish ads, Site skins. Overall, This looks like a solid eCPM advertising network for bloggers & something you should try along with AdsOptimal.
Which CPM ad network do I recommend and why?
I use ADSDAQ ad network. The Best part of ADSDAQ It is best for Low traffic as well as tier 3 advertise country like INDIA, PAKISTAN etc.It is ADSDAQ is a reasonably decent CPM ad network and it’s entry requirements are achievable by a new blog. The other great thing about ADSDAQ is that it lets you set you own CPM rate. A while back when my blog was new and I didn’t have thousands of page views, I signed up with them and found their service to be good so I stayed with them ever since.
The main drawback of ADSDAQ is that it has a low fill rate for the ad units. So, most likely 30% – 60% of your total impressions will be filled by ADSDAQ but the good thing is that ADSDAQ allows you to use other ad programs in conjunction with its own without breaking any rules. So for example you can use Google Adsense as your backup ad for the impressions that do not get filled by ADSDAQ ad.
So using the data from the previous example:
A site’s total daily page impressions = 2000
ADSDAQ fills 50% of the total impressions at $2 CPM = 2000@50% = 1000 = $2
Use Adsense ad for the remaining 50% impressions @0.11% CTR = 1 click = $0.25
Total daily earnings = $2 + $0.25 = $2.25 (roughly)
Total monthly earnings from that Ad unit = $2.25 * 30 = $67.5 (roughly)!!
As you can see the total earnings from that Ad unit is 4 times more than if you were only using PPC ad (eg. Google Adsense). This may not be true for all blogs though as it higly depends on the type of traffic you get on your blog.
I would recommend getting an account with them even if you don’t use it right away as their entry requirements may get harder later. I remember a few years ago when “Text Link Ads” first came out, it was so easy to get accepted but then in the later years it got higly populated and was extremely hard to get into. The scenerio may have changed since Google now penalizes any site using Text Link Ads though.
These were few CPM advertising networks which I found worth considering.What other CPM ad networks that you know of & working great for you? Let us know in the comment section below.