Most website owners spend a lot of time in bringing Visitors to their sites. However, many of them fail miserably to make those site visitors stay on the site. The traffic your site receives should not bounce off. Every day new visitors may come to your blog. However, most of them may leave your site immediately.
Why does that happen? There can be several reasons behind it; some of them could be:
- Your site has nothing relevant for the new visitors.
- Your site contains relevant stuff but the information you provide is not useful.
- There is nothing about your blog that attracts them.
There are many webmaster tools like Google Analytics that can help you learn the bounce rate of your site. Once you learn about the bounce rate of your site, you should make efforts to make sure that your visitors remain on your site longer. Every site visitor is important and you should not lose any of them. Here are some ideas to stop your visitors from leaving your blog.
Remove unnecessary external links from your landing pages and use internal links
Trying to increase the average visitor time on your site is one of the ways that you can decrease your bounce rate and increase your rankings.If you use Google Analytics you’ve probably already heard of the term “bounce rate”.Bounce rate (as defined by Google) is:“..the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page”.Therefore plastering your affiliate banners and links all over your pages can work against you if your visitors leave your site immediately from the page they entered from.
Try to entice your visitors to read more by offering them some relevant links to another internal page or post where you provide a useful review and which ultimately contains your affiliate banner. This way you are not pushing people straight out of the same door they entered.
There are some useful WP plugins you can use to add relevant internal post links to your blog such as Yet Another Related Posts Plugin.
Use emotion to present your message
People most often buy from emotion whether they admit it or not. This is because the actions which emanate from emotion are quite often subconscious.
Hence, an emotional response is much more likely to achieve a call to action than a logical one.For instance, if you are trying to convince someone to buy your product by using logic, then the chances are that they will also look at your argument from a rational point of view and they will weigh up the pros and cons of buying versus not buying.If you introduce an emotional element to your message such as presenting a benefit or selling a solution to a problem or highlighting how people can get closer to achieving their dream, then you will appeal to the emotional decision-making areas of the brain.
This will maximize the chances of gaining a customer because it will create an emotional connection between your message and the reader.Therefore, once you have successfully forged a positive emotional relationship with your readers, they will happily want to come back to your site to explore further or even become regular customers.
Make your site navigation friendly
Have a look at your site. Does your site contain many advertisements or distractions that can make it difficult for the visitors to properly view or navigate on your site? The first thing you need to concentrate to retain your visitors is to make your site user-friendly. You should make it easy for the visitors to read the quality content of your site. This will make your visitors come back to your site.
Focus on providing value and informative content rather than blatant advertising
Your content and the value which it provides is the sticking point which helps to build a relationship with your readers. A relationship needs some measure of trust by both parties but when you successfully gain this trust from your readers or clients then you are also creating a longer term investment where current customers also become future customers.There are many ways you can provide value for people who will, in turn, be very happy to return the favor by becoming a customer. For instance, you could offer free online courses or a series of tutorials which people can access after they sign up as free members.
You could also set up your own forum or support system which provides help to people but also an opportunity for people to interact with each other.
Make your popular posts visible
You need to go through the stats of your blog to see which posts have been viewed many times. Those posts are truly worth visiting again and again, and hence, they are popular. You can use your popular posts to attract new visitors. You need to make your popular posts visible on the home page and every page of your site.
Link to relevant posts
When your readers come to read popular posts, they might as well want to view more of similar posts. If you do not have anything for them, they will leave your site. However, if you provide them similar posts, they will even visit those posts. This will make them stay longer on your site.
The idea is to link relevant posts. You can simply place hyperlinked anchor texts in the article to lead your readers to other posts. Another way to make people read other posts is to provide the readers with a list of similar posts whenever they read any article.
Include video content on your posts and pages
The video is one of the most effective ways to communicate a message to people. Even short videos of just a few minutes can often deliver more value to your readers than multiple pages of writing can.
Therefore in the cases where you would usually get people browsing through an article in 10 to 20 seconds before leaving, the added benefit of using a short video is that it increases the likely-hood that people will stay on your site for longer because they are watching your video.
Video on the Internet is really just a modern extension of TV but the great thing is that you get to be the producer of the content.
Use captivating images in conjunction with your copy or content
Quite often the right image coupled with the relevant content can induce an emotional response and it can help lay the foundations for the right mindset you want to create before somebody reads your sales pitch or post.
Humans are quite easily visually stimulated and you can exploit this by using effective images and colors with your message.
Have You more info? Then do comment and let me know your ideas.