Are you a vlogger and have a channel on youtube but your youtube marketing strategies don’t show the result you hope ? Video can engage your audience like no other online medium. By posting your video to YouTube, leveraging its suite of powerful marketing tools, and accessing its global audience, you’ve created a weapon of mass attraction.
Well, you need to get a few right ways to maximize your results. If you’re interested in learning how to win at YouTube marketing, In this article I will share some guaranteed ways to maximize your youtube marketing result.
Why you should be marketing on YouTube.
The most recent statistics on online video and YouTube are mind-blowing: that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.
There are plenty of reasons why any small business or non-profit should add YouTube to their marketing mix. Here are three that work for me:
- Reach: Over one million users a month watch videos on YouTube, placing it a close second to Facebook in terms of reach.
- Subscriptions: People can subscribe to your YouTube channel just like they would your blog or email newsletter, allowing you to continue communicating with them.
- Engagement: As I mentioned above, the video is incredibly powerful as a form of communication, allowing people to really get a sense of who you are and whether they’d want to do business with you.
With all that in mind, it’s time to start taking YouTube seriously as a marketing tool. Here’s how to maximize your results on YouTube.
Set Up a Great Profile
Every company YouTube channel should have a great profile. It should be optimized for search with branding and thoroughly filled in information. For most YouTube channels, that means completing an about page with a complete description of the company written and displayed in a way that appeals to your target audience.
Consider the profile page for BMW. They brand their company name several times, point out keywords and video topics they think their viewers will love, and they link to all of their relevant social accounts and URLs across the web. It’s a great example of a completed profile that sells.
Create compelling videos.
Most of us will never create a “viral” video with millions of views because we don’t own a piano-playing cat but thankfully those aren’t required for success.
You may not be able to create a viral video, but you can create content that addresses your audience’s needs and brings in customers at a pace you can handle. Anything that’s helpful, solves a problem, inspires, teaches, or entertains in the realm of your niche makes a great piece of video content.The videos are high quality and loaded with content their audience base wants to see.
In one word Your goal should be to create videos that are helpful, valuable and compelling to your prospects and clients. If you can blog about it, you can create a video about it.
Do your (keyword) research.
YouTube videos are a lot like your blog posts: short, focused, and keyword-rich so they can help you rank higher in the search engines.
Your videos should be findable both within and outside of YouTube. Videos often appear on the first page of search engines and are a proven method of leap-frogging your competition to the top of the search results page.
I’m sure you’ve noticed that for many of the searches that you do at Google (which owns YouTube) and Bing (which does not) that videos appear right at the top of the search results.
To make your video more findable, you’ll want to focus on three key areas:
- Title: Make sure your targeted keywords are in the first few words of your title. Another trick is to add a colon after your initial keywords and rephrase your title for maximum effect. For example, your video on saving money for college might be called “College Savings Plans: The 529 Plan and Your Child.”
- Description: Two things to keep in mind here: 1) start your description with a full URL, and 2) don’t be stingy with your description—more is… well, more. Be as descriptive and keyword-rich as possible. This will help you get found more easily by people searching YouTube for your type of content. You can also include more URLs throughout your content.
- File Name: Before you even upload your video file, rename it to something like table-manners-for-geeks.mov.
- Tags: Be sure to include any and all related keywords in the tags field.
Once you’ve developed a video for your YouTube channel, share it as much as possible. Social media and email marketing were designed to spread your message as far as possible. Including your video content in every avenue of your social network is the best way to go. Build up profiles on Facebook, Twitter, LinkedIn, Google+, Pinterest, and any other social site that’s relevant to your business, and use it to share content of all forms.
Brand your YouTube channel.
Consider your YouTube channel your “home away from home.” In other words, you can turn your channel into a destination. Here are some suggestions to get you started
- Create a custom background and choose your colors to match your branding.
- Choose “Player View” as your layout.
- Create Playlists and feature your best content in the right column. Playlists are a way of organizing videos on YouTube. Although you can create playlists of any video—whether you made it or not—for your channel, consider creating a playlist of your most popular videos, or ones that best represent your products and offerings.
Make your client Get your Video
- Give the video a thumbs up. Hey! Nothing wrong with a little pat on the back for a job well done. Besides, it adds a little social proof, and gives the next viewer a reminder of what to do:like my video, dammit! More thumbs up on your video will increase its visibility in the YouTube search. (Remember: YouTube is the number two stand alone search engine in the world behind Google.)
- Embed the video in a blog post. Most times when I create a video I immediately write a complementary blog post and embed the video within it. (Like I did with James’s video above, or my videos below.) Any views that happen at the blog post count towards the video’s total views which can also increase it’s visibility in the YouTube search.
- Share the video through social media. Tweet it. Post it to your Facebook profile and business page. Pin it. Stumble it. Post it to LinkedIn groups. Share it wherever your ideal customer hangs out online.
- Promote it in your email newsletter. I’ve found that nothing delivers viewers like subscribers to your opt-in email newsletter.
Use annotations to build subscribers.
You can add annotations to your YouTube videos that include clickable calls to action. These annotations appear on top of your videos for a specified length of time and can include links to other videos, playlists or channels, or include a subscribe option.
Use YouTube Ads
Consumers use YouTube as a search engine much of the time. They enter search queries into YouTube’s search bar based on certain keywords that show up in the types of videos they enjoy. Running YouTube ads is a great way to match those search queries, not to mention, YouTube viewers must watch advertisements before they can access their videos.
Make your advertisements clickable with a call to action that will lead them back to your channel or website. These advertisements are one of the best ways to promote engagement, generate leads, and create conversions for your company.
Present every social media platforms.
Here are some ways to extend the reach of your video and make it more shareable:
- Blog it. Every time you post a new video, you should create a blog post around it. Use a keyword-rich title, and fill your post with appropriate, complementary content. You can add your own sharing buttons on your blog, making it easier for other people to share your content.
- Post it to Facebook. Whether on your profile page or on your business page, you can reach a much wider audience on Facebook.
- Tweet it. Good content goes farther on Twitter.
- Submit it to StumbleUpon. This social bookmarking site has always been a powerful referrer, and recently surpassed Facebook (yes, that Facebook!) for driving the most U.S. web traffic for social media sites.
Check YouTube Insights for more…insights.
YouTube provides some powerful analytics, paired with a surprising depth of demographics on your viewers.
By reviewing your videos, you can get a better sense of which type of videos are the best at attracting and engaging your audience, giving you insight into what videos you should be creating to build your audience and grow your business.
By creating content that resonates with your audience, building up a branded channel and using bulletins and ads, you can greatly increase the return on your investment in creating online videos.
However, this is just the start of increasing your online visibility through YouTube marketing.
What do you think? What tips and techniques have you used to market your business or non-profit using video online? Leave your comments in the box below.