In reality, if you want your blog to stand out from the thousands of competing bloggers, then writing good article headlines is one of the most important things you can do to entice people to visit your site.
Good headlines are so important that they are your 1 to 2-second window of opportunity to sell the premise that your article is worth reading or that your website is worth visiting. 1 to 2 seconds is the average amount of time that a reader scans an individual search item with their eyes before deciding whether to click on it or move on to the next one.
Effective headlines are one of the main weapons of choice for marketing teams because they work so well. The handful of carefully chosen words which make up a typical headline, if written well, can have the power to unlock people’s attention. This is how most news agencies sell their newspapers and even though some of the tabloid papers might have headlines which are a bit on the cheesy side, they still sell based mostly on their headlines.
So now we know how important headlines are, let’s talk a bit about how you can write better headlines. Below I’ve listed some tips you can use when writing your next article headline.
Great Headline Writing Tips
There’s a reason why so many copywriters use numbers in their headlines. It works.
Do an experiment: Go to the grocery store, and scan the magazines in the checkout lane. Look at the front-page article headlines. It doesn’t matter if it’s a fitness magazine or a tabloid; many of them will be using numerals to start off the headline.
There aren’t really any rules (as far as I know) regarding what numbers work best, but people typically only remember three to five points. That said, sometimes a really obscure number like 19 or 37 can catch people’s attention.
Use interesting adjectives
Here are some examples:
Use unique rationale
If you’re going to do a list post, be original. For example, consider the following:
If possible, never use things. Please, for the love of Pete, don’t use things. You can do better than that.
Use what, why, how, or when
These are trigger words. I typically use “why” and “how” the most, because I’m often trying to persuade or enable someone. Typically, you’ll use either a trigger word or a number. Rarely does it sound good to do both.
Make an audacious promise
Promise your reader something valuable. Will you teach her how to learn a new skill? Will you persuade her to do something she’s never done before? Will you unlock an ancient mystery?
What you want to do is dare your reader to read the article. Without over-promising, be bold. Be seductive (in the most innocuous way possible, of course). Be dangerous. And then deliver what you promised.
Include keywords in your headlines if possible
This is sort of related to point 1, but it warrants a separate mention. Keywords in your headlines are important because they are what your target audience are using to search for the answers to their questions.
Therefore having the keywords in your headline is like promising your prospective visitors a key to a door which may unlock some of the answers they are looking for.
Try this formula
Here’s a simple headline-writing formula:
Number or Trigger word + Adjective + Keyword + Promise
Example: Take the subject “bathing elephants.” You could write an article entitled, “How to Bath an Elephant” or “Why I Love Bathing Elephants.”
Or you could apply this formula and make it: “18 Unbelievable Ways You Can Bathe an Elephant Indoors”
Another (more serious) example: Take a bold promise like “selling your house in a day.”
Apply the formula and you get: “How You Can Effortlessly Sell Your Home in Less than 24 Hours”
People don’t want to be tricked into reading something boring; they want to be drawn into something exciting. Make it worth their while.
Take extra long time to consider what headline will grab people’s attention the most, and make sure that it describes your content in an honest, but attractive, way. They won’t regret it, and neither will you.
In summing, your article headlines play a major role in the success of your blog in that they will usually decide whether somebody decides to click on your article link. Good headlines can mean more visitors, but whether they stay or not is then up to the quality of your content.
I hope now will get a brief idea about writing good Headlines. What trick You Use? or If you have any question or info about this topic then feel free to reply below or contact us.