How to Make Money Blogging
The common question when it comes to how to make money blogging is usually how to make money doing so. This article lays out some basic steps that most bloggers who make a living from blogging go through.
Here is how to make money blogging in a nutshell:
1. Set up your blog
2. Start creating useful content
3. Get off your blog and start finding readers
4. Build engagement with the readers that come
5. Start making money from the readership you have through one or more of a variety of income streams
How to Make Money Blogging Methods
There are many ways to make money from blogs:
1. Advertising Income
This is where most bloggers begin with. In many ways this model of making money from blogs is not dissimilar to how a magazine or newspaper sells ads. As your traffic and brand grows you’ll find advertisers will be willing to pay to get exposure to your audience. While you need decent traffic to do a direct deal with advertisers there are ad networks (like Google AdSense) that act as a middleman and enable smaller publishers to run ads on their blogs.
2. Affiliate Income
A recent survey of readers found that affiliate promotions were the most common type of income that readers have. To put it most simply – affiliate income is when you link to a product that is for sale on another site (e.g. Amazon) and if someone follows your link and ends up buying that product you earn a commission on that sale. There’s more to it than that but this is another great place to start with monetizing your blog as affiliate programs are easy to sign up for and if you have an engaged audience you will find they follow the recommendations that you make on products.
Some bloggers make money by running events. These range from big conferences and events right down to smaller meet-ups for a blogger’s readers where money is made either through charging readers to attend or by finding a sponsor for the event. Alternatively online events or summits are getting more popular.
4. Recurring Income
Another growing category of income that more and more bloggers are experimenting is recurring income streams (sometimes called continuity programs or membership programs). This is where readers pay a regular recurring amount (usually on a monthly or annual basis) for access to either premium content, a community area, some kind of service, tools, coaching (or some combination of these things).
6. Promoting a Business
Many brick and mortar businesses indirectly make money from their blogs by using their blogs to grow their profile and direct readers to their business.
A common way that many bloggers make money is through offering services to their readers. These might be anything from coaching and consulting, to writing or copywriting, to design, training or other freelance services.
Another great source of income is through selling eBooks and courses blogs. These ‘virtual products’ take work to create but turn out to be lucrative for many bloggers. Products can of course take many forms and income virtual information products like eBooks or courses but also other virtual products like software, reports etc.
The other type of product some bloggers sell is physical products. This is mostly when the blogger has a business but sometimes bloggers also create merchandise (T-shirts etc) or other physical products to sell.
Other Income Streams
There are of course other forms of income that bloggers experiment with. Some include asking for donations, syndicating content to other sites and lastly selling their blogs.
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