Business blogging isn’t really a walk in the park and someone who is just starting out find the going particularly tough if they aren’t aware of the nuances present in the industry. If you are a beginner level business blogger, and are just starting on your blogging journey, then you can benefit by not committing any of the following mistakes.
This is a blog, not a term paper. Ditch the stiff writing style and try to write engaging content that compels people to read. Nobody wants to read large chunks of boring text, which is why your writing style needs to keep them interested. Your style dictates the amount of time people eventually spend reading your blogs.
Write compelling content, and you will have the desired results. Write a term paper, and no one will be interested.
The reason we refer to a term paper as boring content is because no one wants to work hard on understanding content. The only reason your course instructor read them was because it was part of their job.
Select a Niche
One common blogging mistake that most beginner bloggers end up making is selecting a broad topic. Well, in their defense, a broad topic certainly presents more research avenues. But it also means that they aren’t speaking to anyone in particular, or addressing anyone’s pain-points. So many nuances and details won’t even end up included in the blog.
What this results in is that people would not be able to trust your brand, based on the vagueness present in your content.
A Brain Dump
As much as we talk about being creative and innovative with your blog posts, the eventual post shouldn’t really look like a brain dump. If you have the ideas, don’t just get to rolling them out on paper, without any coherence.
Your blog post should be organized and each sentence should lead to the other. Hook your readers in and make sure that they stay hooked.
Support Your Content with Data
According to some sources, there are more than 164 million blogs being operated currently, and more than 80 percent of these blogs aren’t able to get 1,000 views per month.
This stat suggests that if you want to be a part of the top 20 percent, you should back your content with data and differentiate yourself from the others. Market your blog as a brand, and make sure that it is the complete package.