Google Adsense is one monetization method on the Internet. What makes it special is that it allows you to make money from sites where superior monetization options like affiliate sales or direct ad sales do not work on. When I say superior I mean higher paying with less traffic. While there are alternatives, they all do not come near the CPM levels that you usually generate with Adsense.
These days Google AdSense strongly considers the quality of pages where ads are displayed, and they take this very seriously.
When violations are found one of two things can happen:
- Google bans the full Adsense account which immediately blocks Adsense ads from appearing on all sites the ad code is run on. It also blocks payouts and pays advertisers back meaning that the webmaster whose account got banned receives no further payouts.
- Ad serving may be disabled on a single site. This does not affect the Adsense account, and ad serving continues on other sites. The money will also usually not be retracted from the account.
When ad serving is disabled, webmasters may appeal for re-inclusion after they have fixed the issue that led to it. Google usually sends out an email to the primary email address explaining why ad serving has been disabled. The email will contain general information about the Adsense policies that were violated and may also contain example pages that were violating the guidelines.
I can say without hesitating that An email which no blogger or webmaster wants to receive from Google AdSense is one with the following subject line: “Google AdSense Ad Serving has been Disabled to Your Site“. A few days ago I joined the club of unfortunate recipients of this email. Following is the email which I received from the AdSense team in its entirety:
During a recent review of your account, we found that you are currently
displaying Google ads in a manner that is not compliant with our program
Please note that this URL is an example and that the same violations may
exist on other pages of this website or other sites in your network.
COPYRIGHTED MATERIAL: As stated in our program policies, AdSense publishers are not permitted to
place Google ads on sites with content related to hacking or cracking. For
example, sites showing ads may not provide instructions or equipment to
illegally access or tamper with software, servers, or websites.
GOOGLE PRODUCT ABUSE: Publishers are not permitted to promote the abuse of
any Google product, such as YouTube, Orkut, or Blogger. This includes
providing the means to circumvent the policies of these or other Google
products, such as by allowing users to download YouTube videos.
ACTION TAKEN: We have disabled ad serving to your site.
ACCOUNT STATUS: ACTIVE
Your AdSense account remains active. However, please note that our team
reserves the right to disable your account at any time. As such, we
encourage you to become familiar with our program policies and monitor
your network accordingly.
Issue ID# xxxxxxx
Understanding The Google Adsense Account Disabling:
I already wrote about how to avoid violating AdSense policies. However, while you were aware of the fact that the AdSense team does not allow us to host copyrighted content, I think You did not realize that if you are linking to sites that share copyrighted material illegally, this is considered a policy violation. Mr. Amit Banerjee has given a detailed description on this subject which is worth reading.
In short, if your blog has external links which link to pages or websites that are distributing copyrighted content, your AdSense account might be in danger. I must say, however, that this is certainly a gray area, as many sites that are famous for free file hosting such as RapidShare and many others including torrent sites might fall into the same category.
Google has published the AdSense policy FAQs, a page that answers several of the most asked questions about AdSense and potential policy violations. Questions include whether “a girl in the bikini” is considered adult content, if you are allowed to link to adult sites, or whether it is okay to use fixed ads.
Not acceptable here are for instance sites “that assist or enable users to download streaming videos if prohibited by the content provider, such as those found on YouTube and Google Video”, and this was exactly the reason why ad serving has been disabled on the example site.
If you have not received an email, you can check in your Adsense dashboard where you should see the message as well.
Let’s assume your AdSense Ad serving has been disabled for a particular site, but your account is still active. Here are the steps you can take to re-initiate your AdSense serving on that particular site:
Fixing Google AdSense ad serving has been disabled to your site
Cleaning your full site
Now You have to take the decision that gives up on Adsense on the site and finds other monetization methods or tries and resolves the issue by cleaning up the site.
Now You have to delete all the all contents, e.g. pages or articles, that are in violation of those guidelines, another to edit pages so that they fall into the acceptable category.
I suggest you that ask someone else to look over the site to make sure that everything is in order. He should understand the policy of Adsense is the best instance.
The Policy Violation appeal
You can use this form to appeal the decision. What you need to include is your name, publisher ID (that you find in the code), the Issue ID number which you find in the email, and the affected site.
ou also need to explain what you have done to your site to comply with the policies. It is usually enough to explain that you went through all contents on the site and deleted or removed any content that violated the policies. It is also a good idea to promise that this won’t be happening again and that you have instructed all other authors of the site as well.
Sending Mail Format
Hey AdSense Team,
I have been an AdSense publisher for the past three years, and it has been one of the main monetization methods for my blog network. I make sure to follow all of the quality guidelines and best practices mentioned for AdSense. A couple of days back, I got an email stating that some of my content is violating AdSense TOS, and I removed the content immediately. A week later I got another email stating that the AdSense ads were disabled for that particular site.
I believe this is a mistake, as I have made all necessary changes as requested. I would like to have a second review of my issue, ID=#####, and I am willing to work closely with you to make any changes necessary to offer more value. Looking forward to your response.
Then sent your email using the contact form, along with all necessary details such as publisher’s ID, issue ID and the URL of the affected site.
It will take 3-7 business days before you receive an answer. Sometimes you may not even receive an answer but will notice that ad serving has been re.enabled on the site.
If you have not received an email after a week, I suggest you politely use the form again asking for an update on the policy appeal.
If your appeal is denied, you usually have the option to appeal a second time after you went through your site again first of course.
So, if you face any such issues with AdSense banning a particular site of yours’, you know what steps you need to take to correct the issue, and how to get AdSense re-enabled.
I suggest that you take care to maintain the quality of your blog, do not copy and paste, and do not place ads on domains which contain auto-curated content. Indeed, if you are using any other method to automate your site, it is time to rethink your strategy, as the AdSense team is getting more and more strict about their policies.
Have you faced any such issues recently? Is your account renabled now? What corrective actions did you take and what channels did you use to contact the AdSense team?