- Why Reader Engagement Matters. A Lot.
- 11 Killer Ways To Boost Your Blog Readership
- 1. Network
- 2. Promote it in your email signature
- 3. Add to forum signatures
- 4. Give something valuable for free
- 5. Build a landing page for subscribers
- 6. Engage your readers by encouraging commenting
- 7. Put it on business cards
- 8. Submit your URL to search engines
- 9. Utilize tags
- 10. Set up an RSS feed
- 11. Make it easy to subscribe
If your Readers aren’t engaged then…
Your blog sucks.
Sorry to be frank, but that’s the truth. If your readers aren’t engaged, your blog sucks.
Now hold on – that doesn’t mean that your content sucks – it just means that you haven’t put these 11 blogs optimization tips into place (optimization as in ideal for your readers, not Google).
If you haven’t yet, then it’s time you did.
Why Reader Engagement Matters. A Lot.
Apart from the fact that no visitor will ever return to your blog a second time, user engagement is significant for another reason.
Simply put, your bounce rate is the percentage of visitors who leave your website after looking at only a single web page – they decided they didn’t want to stay and browse around. They either found what they wanted, and moved on, or hated everything about your site and left as soon as they came.
If you have a high bounce rate (70%+), Google won’t like your website, since it’s obvious that your visitors don’t like your website either.
Keeping that in mind, let’s discuss these eleven tactics you can use to dramatically boost user engagement on your blog.
11 Killer Ways To Boost Your Blog Readership
Get involved in the blogging community and network with other bloggers. If they start to mention your blog in their posts, their readers will be intrigued and will check out your blog. There are forums and special events that you can participate in to meet with the other bloggers. You can also network by reaching out to other bloggers whose blogs you respect.
2. Promote it in your email signature
Think of your email signature as a digital business card. This is where you can provide your contacts with your pertinent contact information. By including your blog URL in your signature, those who you communicate with will have easy, instant access to your site.
3. Add to forum signatures
Online forums are another fantastic place to promote your blog. There are forums on every subject, so it will be easy for you to find one or more with people who have similar interests to what are discussed in your blog. By adding it to your forum signature, your blog URL will appear in every thread in which you post. It’s a subtle way to gain readers and will look less self-promoting than just adding posts that are asking people to read your blog.
4. Give something valuable for free
No, you are not going to lose money in the process. Something valuable could be in the form of an eBook, a report, audio file, screencast etc that you made. You can offer this as a bonus to users who subscribe to your blog. This technique is usually used with an email sign up tied to an autoresponder.
5. Build a landing page for subscribers
This option can go really well with the “giving something away for free” option. You can build a squeeze page whose sole purpose is to convert the visitor into a reader by giving them something valuable for free then you drive traffic to this landing page.
6. Engage your readers by encouraging commenting
It’s not only important to gain new readers but also to make sure that they will keep visiting your blog. That’s why it’s important to get them engaged.One way to engage your readers is to pose questions to them; ask them for their opinions, advice and experiences as they relate to your blog post by the comment. After all, who doesn’t love to provide others with their advice and opinions?!
7. Put it on business cards
Business cards are inexpensive and easy to have made. Business people have been publishing their website information on their business cards for years, so why not include information about a blog? Even if your blog isn’t connected directly to a business, you can have business cards made with your blog information.
8. Submit your URL to search engines
Search engines don’t automatically detect every single website that is ever created. Sometimes you need to speed up the cataloging process by submitting your URL to the search engines. The popular engines often will have a “submit” link that you can utilize to add your blog. Keep in mind, just because you submit your URL doesn’t mean it’s going to appear on the first page of results. Nonetheless, getting your blog listed with Google, Yahoo, and the likes are a great first step.
Once you have your blog listed with the search engines, tags will help ensure that it appears more frequently in search results. With each posting, pick three to five main subjects to tag. The tags that are often most searched are people’s names.
10. Set up an RSS feed
Readers who utilize your feed will easily be able to access your new posts as they are published. This is a great tool to retain your current readership! If you use WordPress as your blogging platform then you get this by default.
11. Make it easy to subscribe
Offer an email subscription option as well as the RSS subscription. Some readers just like the good old email subscription method. Make sure the subscription option is easily visible to your site’s visitors (some people have a tendency to go out of their way to make it hard to find).
I am sure I haven’t covered all the easy ways to boost your blog readership techniques so please feel free to share your tips in the comment area below.